Sunday, October 25, 2009

Preview of £50 Jimmy Choo shoes at H&M

Zebra print pumps (left), £49.99 and Red patent heels, £69.99 by Jimmy Choo at H&M

The Swedish chain gave shoppers a glimpse of the new range it has developed with Jimmy Choo, which normally sells shoes from £235 and handbags from £1,000.

It is the latest 'cheap chic' designer collaboration for H&M, which has recently sold collections by Rei Kawakubo of Comme des Garçons, and British's Matthew Williamson.

The move means customers will be able to buy pike heels and ankle boots worn by Hollywood stars such as Cate Blanchett, Halle Berry and Hilary Swank.

The Jimmy Choo for H&M range features more than 40 pieces including clothing as well as footwear and handbags. Prices range from £14.99 for jewellery, through to £149.99 for a leather dress and £179.99 for thigh high boot. the cheapest shoe is a pair of zebra-print studded ballet pumps for £49.99.

The full collection will be previewed on the H&M website on October 29 and will go on sale in selected stores from November 14.

Tamara Mellon, the founder and president of Jimmy Choo, who launched the deluxe celebrity brand in 1996, said: “We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion-savvy, street-smart women, and to be including some great pieces for men, too."

Margareta van den Bosch, the creative adviser for H&M and the ‘brains’ behind the chain’s impressive roll-call of designer tie-ups, which also includes Stella McCartney, Viktor & Rolf, Karl Lagerfeld and Roberto Cavalli, said: “We adore Jimmy Choo’s shoes and bags."

She added that the Jimmy Choo bags were “glamorous and sexy, and they add instant style to the simplest of outfits".

"I like the way we have worked with clothes to accessorise the shoes and bags rather than the other way around," she said. "This collaboration is particularly exciting because it’s our first shoe designer collection.”

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