It’s one of the world’s most famous luxury brands, renowned for its sexy spin on fashion; she’s the glamorous, world-travelling granddaughter of Grace Kelly: now, in a union guaranteed to up the style stakes of the equestrian world, Gucci is designing the equestrian wardrobe of the horse-mad Charlotte Casiraghi and her show-jumping team.
Not content with being fashion royalty, the 23-year-old, whose mother is Caroline, Princess of Hanover and Hereditary Princess of Monaco, is also a talented rider and made her Gucci-clad debut on the first leg of The Global Champions Tour in Valencia, Spain, earlier this month. Highlights of the 'uniform', specially designed by Gucci's creative director, Frida Giannini, include a white polo with green and red trim, emblazoned with the Gucci gold knight crest, and a black cap with a leather peak and dainty bow. This is the first collaboration in a multi-year deal with Casiraghi and her team.
Unlikely partnership? Delving into the history of the house, not really. Renowned for its luxury leather goods, Gucci has long been inspired by the sporting glamour of the equestrian world, with design symbols like the horse-bit and web striped girth strap. Last December, it returned to the world of equestrian sponsorship, after a 20-year break.
Giannini explains: “There was not a moment of doubt in my mind when this collaboration was defined. I have been an avid rider myself since I was a child, so I share Charlotte’s passion and joy for horses. There was a natural connection and understanding between us which made working together absolutely seamless. It feels natural for Gucci to be supporting both a person and a sport that are so connected to the rich history of this house.”
Casiraghi similarly shares the love: “I am thrilled to be working with Gucci and especially happy to be playing a part in their timely return to the equestrian world. I would like to make a special thank you to Frida and her team for embracing this project wholeheartedly and transcending their energy into truly beautiful designs.”