Friday, July 23, 2010

Marc Jacobs launches new fragrance with a Bang

The great and the good of London's fashionable set turned out in style last night to help New York fashion designer Marc Jacobs celebrate the launch of his new men's fragrance 'Bang' at Harvey Nichols.
Jacobs' decided to mark his first new fragrance for a decade by stripping off and posing for Juergen Teller as poster boy for the campaign, oiled-up and draped provocatively on silver paper with only a giant bottle of Bang to hide his modesty (if indeed he has any).
DJ duty was covered by the dynamic duo of Scissor Sister’s front man Jake Shears and Madonna’s toyboy (and part time model) Jesus Luz, who sent the crowd wild when he ended his set with her Madgesty’s hit ‘Celebration’.
The guest list was a mixed bag, which saw upcoming poplets Diana Vickers, Pixie Lott and Eliza Doolittle, rub shoulders with rock and roll legend Anita Pallenberg and erstwhile Marc Jacobs model Daisy Lowe.
Find out who else put in an appearance to cosy-up to the main man and throw some shapes on the dancefloor.