Friday, July 16, 2010

Revival of Worth continues

Heritage is one of the most important aspects of a brand’s DNA when it comes to fashion. Few names can claim a lineage as distinguished and enduring, however, as that of Worth.
The name belongs to one, Charles Frederick Worth, an Englishman, from Bourne, in Lincolnshire, who opened his maison in Paris in 1846 and is widely regarded as the ‘father of haute couture’. In his time, Worth dressed the rich, the titled and the famous, from the Empress Eugenie to the actress Sarah Bernhardt and the singer, Dame Nellie Melba, relishing in the cult status which today is enjoyed by the likes of Prada and Louis Vuitton.